Marketing Manager – Sales Growth Campaigns – BG SYNC EV
Date published:
Responsible to:
Location:
Salary:
Benefits:
Car Allowance, Mobile Phone, Laptop, Private Medical Insurance, Life Assurance x 2, SIP, 25 days holiday + 8 bank holidays, 5% employer pension scheme
Responsibilities:
| BG SYNC EV is a growing brand within the Luceco Group Portfolio and is a pivotal acquisition for achieving sales growth as well as positioning Luceco Group as a major innovative player within the energy efficiency and sustainability arena. In order to capitalise on this acquisitional investment, this marketing manager role will be responsible for driving brand recognition, as well as activating demand generation campaigns which can be directly linked to sales impact. This role will work closely with the BG SYNC EV product manager, Sales Directors, and the wider group marketing team. |
Demand Generation
- Marketing Planning – Create a marketing plan which aligns to the Group Marketing Strategy, to support the sales organisations within the Luceco Group in achieving sales growth
- Execution – Own the execution, managing pre-planning and activities, whilst coordinating stakeholders and agencies where required to deliver on marketing plan
- Targeting Prospects – Improve tactics for targeting prospects throughout the distribution chain to deliver multi level campaigns
- Increase share of wallet – Look for cross-selling and up-selling opportunities within existing accounts to deliver marketing activities
- Lead Nurturing – Develop nurturing programmes for prospects engaging or showing interest, to maximise on data being obtained with multi touch points to influence longer term purchasing behaviours
- Reporting – Provide monthly results update on marketing activity, spend and results so ROI can be calculated
Fundamentals
- Formal Planning – Introduce a formal planning process so that the BG SYNC EV marketing plan and campaign plans can be picked up and viewed by anyone
- Standard Operating Procedures – Create SOP’s behind marketing processes that align with stakeholders
- Monitor and Review – Take ownership for all executed activities to ensure marketing is trackable where possible and return on investment is reportable
- Reporting – Provide quarterly update presentations on plan, budget and progress made
- Data Led Decision Making – Use sales data and CRM to develop marketing campaigns which are backed by data led decision making – .e.g. Targeting specific customer segments with EV based on opportunity/portfolio gaps
- Benchmarking – Do regular customer and competitor benchmarking research to support your plans and activities
- Budget management – Deliver marketing in line with agreed budget and clearly track and monitor spend
Content
- Developing content – Work with marketing team to support new and existing product development, looking at positioning, packaging, point of sale, direct selling materials, associated advertising and PR activity
- Value Propositions – Develop value proposition and key messaging for BG EV Sync so that all marketing and messaging can align to it.
- Sales enablement- Work on engaging collateral such brochures, flyers, video, animation, podcasts and sales presentations that can be used for sales enablement activities
Digital
- Current digital activities – Formalise current digital activities into calendar of activities for next 6 months
- Manage BG Sync EV Websites – manage the websites to include content and messaging
- Digital Marketing – Work with digital team (once established) to increase digital marketing tactics and deliver a program of activities with visible cadence throughout the year (e.g. Newsletters, emails to customers, paid campaigns)
- Social plan and posts – Work closely with digital marketing to align on messaging and key approach for social posts
- Affiliates – Develop non-competing partners we can work with to further promote our business
Getting Closer to our Customers (Brand)
- Work with designated PR agency on relevant news articles to drive press activities
- Conduct market research to determine market requirements for existing and future products
- Provide marketing support for key events, exhibitions and conferences
- Create innovative ways of promoting our brand in key arena’s to position BG SYNC EV as one of the leading manufacturers of EV Charging equipment
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KEY OUTPUTS
- Annual marketing plan and formal planning behind activities to enable a visible working practice that can be shared with others in the way of update
- Creative and imaginative campaigns (both online and offline) to support sales growth
- Brand growth achieved through value propositions, strong content and PR
- Budget and Reconciliation against activities as well as regular budget reporting
- Regular cadence of meetings with key stakeholders
- Trackable and reportable activities on a regular basis that align to the marketing plan
Ideal candidate:
- Business or marketing-related degree or equivalent professional qualification
- Experience in all aspects of developing and managing marketing strategies and plans
- Digital marketing experience and knowledge
- Proven experience in campaign planning, coordinating and execution
- Relevant or similar product and industry knowledge an advantage
- Excellent written and verbal communication skills
- Formal presentation creation/delivering skills
- Organisation and planning
- Strategic thinking
- Resilience and Adaptability to support transformation activities and manage change
- Creativity – ability to develop ‘out of the box’ thinking to drive brand or sales
- Confident data led decision making that aligns to marketing strategy and business requirements
REQUIRED COMPETENCIES
| Expected behaviours | |
| Leadership | § Confidently coordinates stakeholders with verbal and written communication
§ Can articulate requirements to others clearly in order to drive action and obtain buy-in § Can manage upward expectation with updates, presentations or reports |
| Empowering Others | § Clearly assigns tasks and responsibilities to others – agencies or supporting teams
§ Holds others accountable for achieving results related to their area of responsibility. § Genuinely values and actively listens to the inputs of others
|
| Managing Performance | § Strives to achieve against plan and drives progress through others
§ Works to measurable targets and monitors and reports on progress § Recognises and celebrates good performance § Identifies and challenges roadblocks or poor performance with line manager support |
| Judgement/
Decision Making |
§ Ensures decisions link to continually improving performance and sales growth activities
§ Has confidence to challenge upwardly on decisions affecting marketing plan § Understands problem solving is part of the improvement process § Is able to justify and explain decisions and communicate these effectively when proposing a solution/course of action § Gathers relevant facts or data to aid decision making and involves others where needed |
| Team Work | § Is approachable, supportive and works well with others
§ Willingness to be part of a wider team and participate in collaborative discussions § Shares successes with others so that others may replicate § Actively listens to others and considers new ideas/suggestions/approaches. § Proactively thinks how potential changes can be communicated across the team |
Contact:
If you are interested please submit your CV and covering letter detailing how your experience meets the job requirements to Tania Tams, Marketing Director at [email protected].